I'm Christina

The short version:
I'm a creative strategist. I love research and locating the why behind human wants and needs, then figuring out how brands can show up in culture like they actually belong there.

The longer version:

I started as a Fashion Model, which gave me an early education in how brands think vs. how people actually respond. I got tired of being the face and wanted to be the brain, so I pivoted into strategy.

Went through One School and D&AD Shift with Google. Worked at an AI agency: Addition where I learned to use technology as a creative tool, not just a buzzword. Now I'm figuring out what's next.

Things I care about:

• Work that's culturally honest, not performative

• Brands that respect their audience's intelligence

• Using AI and tech to make ideas better, not just faster

• Black culture, wellness, celebration, and how brands show up (or don't) in those spaces

If you're working on something real, let's talk.

cstinajones@gmail.com
Brooklyn, NY