I’m Christina

I started out modeling, which gave me an early lens into culture, aesthetics, and how brands connect with people. Wanting to shape those stories myself, I went through One School and D&AD Shift, two portfolio programs that pushed me to refine my voice as a strategist. From there I began my career at an AI agency, where I learned how to merge cultural insight, creative thinking, and technology into strategies that move people.

Today I work at the intersection of brand strategy and creative strategy. My process is about more than decks. I turn insights into systems, frameworks, and visuals that make ideas feel real. Whether I am reimagining how a brand shows up in culture or experimenting with AI as a creative partner, my work is driven by the same belief: strategy should inspire action.