Challenge: Show the scale of products and deals available on Google Shopping during the competitive holiday season, when every retailer is fighting for attention.

My Strategic Approach: I researched specific NYC neighborhoods to understand their unique characteristics and cultural nuances. “Instead of shouting louder, we could be more precise speaking directly to what each neighborhood actually needs.”

The key insight: location-specific relevance cuts through clutter better than volume or discounts alone.

The Solution: We used AI to hyper-localize ads down to the city block level, incorporating real-time location data to generate insights and creative that felt tailored to each specific area.