Harmless Harvest - Beauty Crossover
Turning a coconut water brand into a Grocery lifestyle leader through strategic category disruption
Role: Brand Strategist, Product Design (Personal project)
Project Overview - Harmless Harvest is a premium coconut water brand known for its authentic, sustainably-sourced products and distinctive pink-hued packaging.
The Challenge
Harmless Harvest was recognized for its organic coconut water but lived only in the beverage aisle. My challenge was to expand its relevance into lifestyle without losing its natural, authentic voice.
The Cultural Truth
Black and brown communities have long used coconuts in beauty rituals, from hair hydration to skincare, and these practices often shape the mainstream.
At the same time, many beauty brands borrow food as props, flavors, and scents to create sensory appeal. Harmless Harvest has the chance to do it authentically: turning its core ingredient into a beauty ritual that connects culture, wellness, and brand.
Harmless Harvest has the chance to do it authentically: turning its core ingredient into a beauty ritual that connects culture, wellness, and brand.
The Key Insight
Beauty brands often style their products like food to trigger cravings but they can’t deliver the real thing.
The Solution
Create a lip balm that becomes a gateway product that makes Harmless Harvest irresistible through sensory association — taste, smell, and touch — creating stronger brand recall and everyday relevance.
I used ChatGPT to mock up a Harmless Harvest lip balm concept:
Inspiration → mirrored the brand’s iconic bottle.
Design → shaped like a young green coconut, with the signature pink shade of the water inside.
Strategy → shows how Harmless Harvest can authentically extend from beverage into beauty.
Check my work
Strategy doesn’t stop at an idea. Here’s the deck where I mapped out how Harmless Harvest could actually live in the world — from frameworks to activations.
